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#ChelsTakeover
Project types
Illustration, Design Direction, Media Campaign
Date
2025
Chelsea FC is a highly regarded English football club with a significant domestic and global fanbase. However, 43% of their fanbase is located outside of London and for these fans, accessibility to watching
matches is limited.
Non-London based Chelsea fans who do not have the accessibility to attend matches are instead restricted to watching on TV and therefore have limited chances to
meet other fans alike.
#ChelsTakeover, is an advertisement launch campaign proposal, promoting watch parties for Chelsea fans to attend in their home cities, sharing the matchday experience with fans alike. (Concept collaboration between Sky Sports and Chelsea football club).
