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Hellmann's Ever After

Project Types

Campaign Advertising, Animation, Illustration, Concept Design, Pitch Design

Date

2025

Role

Design Direction, Visual Identity, Copy Writing, Illustration

Hellmann's ever after is a response to the 2025 D&AD new blood Hellmann's brief, targeting Gen Z audiences by reimagining fairytales they know and love with the help of Hellmann's mayonnaise.

This was a collaborative project with motion designer Harvey Diamond, who enabled the stories and concepts to come to life.

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