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Stockcar Racing: The Fastest Sport You've Never Seen
Project type
Illustration, Concept Advertising
Date
2025
Of recent, British stock car racing has a dwindling participation and fanbase, with not enough new fans aware of or being attracted to the sport.
The Brisca Stock Car Drivers Association (BSCDA) recognises it needs to attract new fans.
The solution is a targeted billboard advertisement campaign which picks out and reaches identified audiences, in order to introduce a new wave of enthusiasts to the sport of Stock car racing.
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